Low tech can translate to high profit Many grocers, especially those who are competing in large metropolitan markets, are really concerned about Amazon Fresh who plans to roll out online grocery ordering and delivery services around the country. Today you can order fresh foods online and have them delivered tomorrow in Seattle, Southern California and […]
You Can Host a “Gluten Free Jamboree” in Your Store In 2010 one of my clients, Sprouts Farmers Markets, promoted a “Gluten Free Jamboree.” At that time I think most folks believed that if you were suffering from Celiac’s Disease you needed to shop at Whole Foods, Sprouts or specialty stores to find gluten free […]
Case Study: White’s Foodliner’s Deli Menu Boards Making your customers hungry for your Deli Pat White is a progressive independent retailer. I know if you asked Pat he probably wouldn’t say that he’s that progressive but he is. Pat owns White’s Foodliners. His stores are located in Pawnee, Oklahoma, and his Kansas stores include Kingman, […]
Try an employee contest to increase your email database in 3 weeks Prizes for your employees and prizes for your customers Increasing your database of email addresses is a difficult challenge but it’s a necessary and ongoing challenge you need to tackle if you’re serious about digital marketing to your customers. Although any of your customers can […]
Ideas to Get More “Facebook Likes” in June You can have great Facebook posts in 7 minutes per week Every week I get calls from retailers with questions about Facebook posts. Common concerns are: 1. I don’t have anyone who can post on our store Facebook page. 2. It will take too long to […]
Macey’s Doughnut Promos on Social Media An effective way of promoting your bakery department Macey’s is a chain of 12 stores located in Utah and are among the leading regional chains in the western US. Macey’s has been active the past couple of years in developing their social media presence. This week’s Idea of […]
Online “At Home Shopping” at your store? English/Spanish Translation button on your website? Geo-Fencing Promotions outside and inside your store? Many of you are too young to remember this TV show but long ago there was a TV Show that ran from 1963-1965 called “Burke’s Law.” Amos Burke (Gene Barry) , was a millionaire […]
10 Ideas for your store FaceBook Pages and… Update on “Double Your Database” Leaderboard Most of the retailers that we work with have store FaceBook Pages. If you don’t have a store FaceBook page, you should. It you’re best and least expensive way to connect and communicate with your customers. Developing great content […]
New Service From MSC- Drive Time Reports from Nielsen Research: Find out who lives within a 10 minute drive time to your store Area map of 10 minute drive time to your store- your report feedback will be from those living within the area […]
How does your FaceBook banner photos compare to Wal-marts? Keeping Your Store’s FaceBook for Business Banner Photos Current and Relevant Most of the independent retailer’s FaceBook for Business sites that I’ve reviewed recently have seem to have one of the following banner photo themes: 1. A picture of their store. Sometimes out of focus, […]
