April 16, 2014

10 minute drive time from your store

New Service From MSC-                      

Drive Time Reports from Nielsen Research:

Find out who lives within a 10 minute drive time to your store

Area map of 10 minute drive time to your store- your report feedback will be from those living within the area you’ve provided us

 

Free Nielsen Site Report for your store this week only
With the email link (above) you will need to provide us with your complete store address – including street address, city, state and zip code for us to create your map.
Also, you’ll need to tell us if you’d like your consumer information from an “X” drive time from your store.  It could be any number of minutes you wish from your store — from 1 minute drive time to 20 minute drive time.
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Low cost market research now available
We’re proud to announce our new partnership with Nielsen Site Reports for store specific marketing and demographic mapping, reports and research information!  We now have over 15 reports for your store based on maps we provide that define any marketing area you’d like including: 
 
  • You give us the drive time (in minutes) from your store .  Could be 5 minute, 10 minute, 30 minute drive time to your store —- you choose the distance.
  • You give us the number of miles away from your store.  Could be a 1 mile, 2 mile, 5 mile or 20 mile radius around your store —–you choose the distance.
  • You give us any polygon area around your store.  You draw a line around any area you’d like demographic information on —— you choose the boundaries.

Once we get area you’re interested in, we go to work getting you the marketing information for that particular area. 

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The first report is free — how much do other reports cost? 
 
Yes, this first report is free. 
 
Beginning next week we’ll preview a new report that is available through our partnership with Nielsen and you can the buy the featured report for only $5 that week only. Take advantage of the free report this week and the weekly featured reports/maps/information for only $5. 
 
Beginning June 15th we’ll start charging our normal price of $20 per report so be sure to buy any reports you are interested before June 15th. 
 
Contact any market research company and you’ll see that many of these reports are offered between $75 and $300 per report.  MSC customers pay only $5 for any of the reports over the the next 8 weeks and just $20 per report after June 15th.  
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What is Nielsen SiteReports?  
 
Nielsen SiteReports is the most accurate online source for U.S. demographics and is the first to offer current year and five year demographic projections. SiteReports offers more than 50 reports and maps providing detailed information helping you analyze your  markets and target your customers effectively. 

 

 

 

Why is this store specific information important?  
How would you answer these questions? 

 

 

1.  It’s 2014.  Within a 10 minute drive time to your store, will the population grow or shrink by 2019 (5 years from now)?

 

2.  Within this 10 minute drive time area around your store, what do you think the average household income is today?

 

3. Within this 10 minute drive time area, what percentage of the households are 1 or 2 people households?

 

4. Again, within the 10 minute drive time area, how many households have ZERO kids at home?

 

5.  What percentage of Hispanic or Latino people are within your 5 minute drive time of your store?

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FREE report this week is “Household Quick Facts 2014 Report”

Here’s a sample of the first page of the free report

 

 Here’s just a few ideas to consider:

  • Target  neighborhoods that you should be sending a periodic post card promotion inviting the consumers to your store or to signup for your weekly Ad eBlast
  • Know exactly how many Hispanic families are in your marketing area so you can welcome new customers with items they’re looking to buy in your store
  • Monitor the number of 1, 2 and 3 person households so you can offer promotions that appeal to small families.

 Here’s a list of some of the most popular reports we have available. 

All of these reports are just $5 until June 15th when they advance to our normal price of $20 per report:

  •  Demographic Snapshot Report (2014)
  •  Household Quick Facts Report (2014)
  •  Population Quick Facts Report (2014)
  •  Census Demographic Overview (2014)
  •  Census Demographic Quick Facts Report (2014)
  •  Demographic Quick Facts Report (2014)
  •  Executive Summary Report (2014)
  •  Population by Age by Race by Sex Report (2014)
  •  Population Current-Year Map (2014)
  •  Population Current-Year Dot Density Map (2014)
  •  Household Current-Year Map (2014)
  • Household Current-Year Dot Density Map (2014)
  • Median Household Income Map (2014)
  • Population Growth 2010-Current-Year Map (2014)
  • RMP Opportunity Gap – Retail Stores Report (2014)