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An effective way of promoting your bakery department

Macey’s is a chain of 12 stores located in Utah and are among the leading regional chains in the western US.  Macey’s has been active the past couple of years in developing their social media presence.

 

This week’s Idea of the Week touches on some ideas from Macey’s promoting their bakery in social media and their website.

 

Donut of the month program

Many, many grocers have a  “Doughnut of the month” program.  Like other grocers Macey’s features a doughnut of the month on their website by showing a photo of the featured doughnut.

 

 

They include a paragraph describing the doughnut that is typically only available during the featured month.

 

Examples of their FaceBook Postings from the past year: 

 

  

 

  

 

   

 

 

Macey’s Doughnuts promoted on Instagram as well: 

 

 

Name that doughnut contest

Another great idea from Macey’s is their “Name that Doughnut!” contest which they promote on their FaceBook site.

 

Macey’s hosts daily dozen doughnut giveaways and one grand prize of free doughnuts for a year.

 

Click on photo to see FaceBook Post

Click on photo to view Facebook post

 

How do their customers enter?

 

Each day their customers look for the picture of one of Macey’s famous doughnuts and guess what kind of doughnut it is.  They randomly pick a winner from the correct answers for a free dozen doughnuts from Macey’s Bakery each day.  They post the new doughnut photos at 7 pm each day.

 

Customers can also enter every day through June 21st to win free doughnuts for a year here:  http://l.inkto.it/3l3ui 

 

  

 

 

Finish this sentence…..on Macey’s Facebook site:

Macey’s also promotes their doughnuts on their Facebook site page by asking customers to finish a sentence:

 

“If I could have a lifetime supply of any Macey’s bakery item I would have ___________________.”

 

I got a chuckle  from the first response to the “finish the sentence” which came from a customer who responded……………. “Diabetes,  lol”.

Not sure what Gene’s Heartland Foods stores are up to but whatever they’re doing…..keep it up!

Five of Gene’s Heartland stores in Kansas are on the leaderboards for their respective groups.

Keep it up Gene’s !!!

Also, Thriftway Market in Neligh, Nebraska are in the 1 to 250 subscribers when they began.  They’ve gained 192 subscribers in 5 weeks.  Way to go Thriftway Market.

We’ve already had 6 stores who have doubled their initial email database in our “Double Your Database” challenge.  All 6 will be getting a free E-Blast during the 4th quarter but we need to make sure they all hang on to their new subscribers by mid September when we end the challenge and award the prizes.

Here’s our Leader Board for the fifth week of our “Double Your Database” challenge.  Remember, there are 3 categories to compete in:  1 to 250 subscribers group,  the 251 to 750 subscribers group and the 751 and over subscribers group.

Gene’s Heartland Foods-Wamego, KS – gained 168 subscribers

Pierce’s Marketplace Foods- Portage, WI – gained 81 subscribers

Patrick’s Market – Omaha, NE- gained 34 subscribers

Gene’s Heartland Foods, Smith Center, Kansas – gained 200 subscribers

Lueders Food Centers, Belle Fourche, S. Dakota – gained 137 subscribers

Gene’s Heartland Foods- Anthony, KS – gained 99 subscribers

Thriftway Mkt, Neligh, Nebraska – gained 192 subscribers  

Gene’s Heartland Foods- Eudora, Kansas – gained 154 subscribers

Gene’s Heartland Foods, Dodge City, Kansas – gained 85 subscribers