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Celebrate Veteran’s Day With Digital Marketing This Year

Just a couple of weeks before Thanksgiving most stores are focused on Turkeys, and fresh cranberries and pumpkin pies and everything related to Thanksgiving.

Without diverting all your attention away from the upcoming Thanksgiving celebrations you can participate in celebrating Veteran’s Day on Tuesday, November 11, 2014.

It’s not a holiday centered around hot prices, coupons and promotions.  It’s an opportunity for your store to differentiate yourself from all your competitors by investing some energy in reminding all who shop your store that we all need to celebrate Veteran’s on November 11, 2014.

The easiest way to connect with your customers and remind all to remember Veterans not just on November 11th but everyday is to include messages to your customers in your digital signage. Be sure to include a couple of Veteran’s Day reminders in each of your monitor playlists.

Here’s a couple of samples that are in the MSC master library for your use in digital signage.

         

If you don’t have access to digital signage there’s plenty of time for you to place some Veteran’s Day messages  using traditional “paper” signage in your store lobby to remind customers to celebrate Veteran’s Day.

 

The Veteran’s Day national celebration is held each year on November 11th at 11 am EST at Arlington National Cemetery. The celebration commences precisely at 11:00 amwith a wreath laying at the Tomb of the Unknowns and continues inside the Memorial Ampitheater with a parade of colors by veterans’ organizations and remarks from dignitaries.

The ceremony is intended to honor and thank all who served in the United States Armed Forces.

In November 1919, President Woodrow Wilson proclaimed November 11th as the commemoration of Armistice Day.

The US Congress officially recognized the end of World War I passing a relation with these words:

Whereas the 11th of November 1918, marked the cessation of the most destructive, sanguinary, and far reaching war in human annals and the resumption by the people of the United States of peaceful relations with other nations, which we hope may never again be severed, and

Whereas it is fitting that the recurring anniversary of this date should be commemorated with thanksgiving and prayer and exercises designed to perpetuate peace through good will and mutual understanding between nations; and

Whereas the legislatures of twenty-seven of our States have already declared November 11 to be a legal holiday: Therefore be it Resolved by the Senate (the House of Representatives concurring), that the President of the United States is requested to issue a proclamation calling upon the officials to display the flag of the United States on all Government buildings on November 11 and inviting the people of the United States to observe the day in schools and churches, or other suitable places, with appropriate ceremonies of friendly relations with all other peoples.

For those of you on the Social Octane program, we’ll have Veteran’s Day posts for you to personalize for your store and place on your Facebook page.

It’s likely that there is a Facebook page honoring Veteran’s in your own community.  Below is a clickable link to the “Honoring Veterans” Facebook page.

Another idea to honor Veterans is to link to the Army Strong Stories site where all can read stories of Veterans written by Veterans or sons, daughters, spouses and grandkids of Veterans.

The Army asks Veterans and others to pass along stories of Veterans so that they can feature them on November 11th.