March 12, 2014
Grocers – 10 Tips for your FaceBook site
Hey Grocers….Some “best practices” for your FaceBook for Business Site:
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Photo posts get 39% more interaction. Photos get more engagement than links, videos or text-based updates. They account for 93% of the most engaging posts on Facebook. They get 53% more likes, 104% more comments and 84% more click throughs vs. text based posts.
- Shorter posts get 23% more interaction. Not just on Twitter! Posts below 250 charcters get 60% more engagement. You can get 66% more engagement under 80 characters
3. Using emoticons increases comments by 33% 🙂 🙂 🙂
If you thought emoticons were only for teens, rethink that idea. They also get 33% more comments. They get liked 57% more often than posts without emoticons.
4. Engagement rates on Thursday and Friday are 18% higher.
“The less people want to be at work, the more they are on FaceBook.”
Here’s the best days to post on FaceBook:
a. Thursday
b. Friday
c. Sunday
d. Tuesday
e. Monday
f. Wednesday
g. Saturday
5. Question posts get 100% more comments. Best questions begin with “should, ” “would,” which”, “what” and “who.” The worst questions to ask are open questions like “why” and “how.”
6. 35% of Facebook fans like a page so they can participate in a contest.
7. 42% of fans like a page to get a coupon or discount.
8. FaceBook Likes aren’t a complete measure of success. They don’t increase revenue. You can buy Likes for as little as a half cent a click. There are off shore click farms selling FaceBook Likes. Millions of Likes for sale. Websites that promote the sale of Likes too —- www.WeSellLikes.com and https://boostlikes.com.
FaceBook Likes can be a metric worth following for your site but don’t assume that the more likes you get the more product you’ll sell.
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website
|
Likes |
| Starbucks | 36,321,097 |
| Walmart | 34,515,599 |
| Target | 22,723,433 |
| Whole foods | 1,495,447 |
| Costco | 1,110,288 |
| Kroger | 803,389 |
| Unofficial trader joes site | 563,308 |
| Sprouts farmers market | 476,457 |
| IRS | 21,471 |
Are you ready for Social Octane?
 |
| Click on our logo for more info |
We have 20 FaceBook posts that are ready to go on your FaceBook site right now.
From the list of best practices mentioned above:
1. Photos – yes. We include interesting photos.
2. Keep it short – yes. All are under 250 characters.
3. Use emoticons – We don’t include them but you can easily add them before posting 🙂
4. Thursday/Friday postings – Sure, you can post anyway you wish with a click.
5. Ask questions: Most of our posts do include questions to prompt discussions.
6. Participate in contests: You can easily turn our posts into contests. Simply take one of our posts (like the Oreo posting above) and add “the first correct response to our question receives a free pack of Oreo cookies.”